Nike's jersey design is based on an understanding of the huge impact of global football on local culture. Perhaps no other sport has the scale of football, whether it is measured by the people involved in it or the footprints it leaves around. Starting from these two aspects, Nike combines thoughtful and original club designs with low-carbon fabrics to provide a new generation of fans from all over the world with the latest jersey designs.
As part of the “Move To Zero” commitment to sustainable development, Nike has been using recycled polyester made from recycled plastic bottles to produce football equipment since 2010. Compared with virgin polyester, recycled polyester can reduce carbon emissions by up to 30%, helping to reduce the environmental impact of jersey production.
Of course, Nike's creativity in jersey design is still leading and the heaviest. The design of the away jersey for the new season highlights the different shining points of each club's identity through local culture, iconic buildings, and rich color schemes. At this very moment, Nike's jersey is causing modern fans to discuss the culture of various regions.
The purple color scheme of Barcelona's new season away jersey provides a modern and avant-garde image for the club's away game. The red and blue bands on both sides of the body match the tradition of the "Blaugrana". The bands are embossed with the slogans "tots units fem força" and "totes unides fem força". Together they shouted "Unity and Change Strong", symbolizing that the whole city is united around the club, together shouted out by a feminine and masculine tone. Symbolically, purple is used to emphasize gender equality, and the launch of the new jersey is also part of Barcelona’s “More Than” campaign, representing the club’s commitment to developing women’s football and cultivating women’s leadership in the sport.
"I think our young fans will quickly fall in love with this jersey. It is so fresh and different from the jerseys I have seen before," said Aitana Bonmati, a midfielder of the women's team. "Every time you look at it, you will find more details. This is the perfect jersey that represents this amazing club with a long history."
The monochromatic club badge will reflect different colors according to the environment. As a finishing touch, the yellow and red stripes inspired by "Senyera" are decorated on the back of the collar, and the overall match achieves the most harmonious style.